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August 02

Miista on Tour. Next stop: McMullen, Oakland.

By Oriana Kubinska

 

 

Last Tuesday we had a great pleasure to stop at McMullen - Oakland's biggest closet that we proudly call our stockist. 


Miista x McMullen


“I’m constantly looking for new talent, and the designers who inspire me the most happen to be women who are telling a story through their work and producing responsibly.” Sherri McMullen 

 
Sherri is the owner of this elegant store which both have gained national recognition, including being named one of the top boutiques in the country by WWD (Women’s Wear Daily). Sherri is actively involved in the community focusing on women and the arts through events inside the store. After spending some more time in this spacious and sunny store padded with a marigold carpet, we became impressed by its incredible curated inventory surrounded by pictures of important women in Sherri's life like her extremely stylish grandmother. 

 

McMullen x Miista



Our first impression of McMullen is: modern, personal and inclusive. The most striking aspect to the store are the store’s mannequins. They’ve been specially painted in three shades from pale tan to deep brown: “It was important to me that if a young woman of colour was walking by the window she’d see herself reflected in the store”. 

 

 


Now in its eleventh year, this unusual store is filled with our bestsellers and styles from Miista AW19 collection. McMullen's lineup includes what we do best: Wovens, boots and sculpted heels.

Miista x McMullen


There is an amazing team who can identify the best miista shoes that made it into the store. 

Miista x McMullen  

We could not help but sneak into the back of the store to meet its key people, stylist Dana, store manager Marcelle and Liz, brand's director. McMullen really is a community space indeed and we could not find a better home for our newest collection: "Loading AW19". 




Miista AW19 is a self-aware collection designed to re-engage and reconcile natural with artificial in appreciation of collaboration, creativity and empathy: the cures to our own ambivalence. Innovators like Sherri or own makers in Spain are the ones who can create and preserve value. Their own identities are woven into each handcrafted pair just like Sherri's own identity is to be found in every corner of the store. 
No innovation is possible without collaborations so needless to say, we could not say no to a little takeover of this beautiful space. We invited creatives from the back area to join us for the real styling session. To make things harder for our guests they had to improvise and style our shoes according to different scenarios.


Scenario

Miista x McMullen

It was extremely rewarding to see creatives from the other side of the world put their completely unique spin on the styles that we know and love.

 


You can shop all the creations in McMullen store in 2257 Broadway, Oakland while we jump back on the road. Where should we visit next? 

 

 



 

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